Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has today opened its first store in the UK.
In partnership with its UK Licensee, Brand Machine Group (BMG), the brand’s first store is situated in the McArthurGlen Cheshire Oaks Designer Outlet. The new store houses the latest men’s and women’s wear collections from the global, sport-inspired brand.
Fashion-savvy people of the North-West now can experience one of the world’s most celebrated lifestyle brands. Shoppers will also experience the elevated store design concept, set over 2,000sq ft, complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games. New product deliveries will be arriving at the store weekly, keeping the options fresh for consumers.
“We have great history in the UK as a sport and as a brand and are eager to expand our brick-and-mortar strategy by opening many stores here in the coming years,” J. Michael Prince, President & CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries, said of the UK expansion strategy. “With our authentic connection to the sport of polo, this U.S. Polo Assn. store has the best elements of our new outlet store design, created to offer consumers more than just shopping, but also an engaging experience.”
