Sheikh Mohammed announces an expanded campaign to build on the rebound from the impact of the global coronavirus pandemic.
Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, earlier this week launched the second season of the World’s Coolest Winter campaign.
Launched at a special event at Expo 2020 Dubai site, this year’s edition will expand on last year’s campaign and will cover both domestic and foreign tourism as the UAE seeks to continue its recovery from the impact of the global pandemic.
In a series of tweets through his official account, Sheikh Mohammed said: “Today, we launched the second season of the World’s Coolest Winter campaign, in collaboration with federal entities and local tourism departments, reinforcing the UAE as one destination, as we outlined in the Principles of the 50.”
He added: “The primary target audience of the campaign is domestic and family-oriented, with the aim of gathering our families in our beautiful nation. We want families from Dubai and Abu Dhabi to enjoy Ras Al Khaimah and Fujairah, and families from other emirates to experience Abu Dhabi and Dubai. Everyone should enjoy the emirates.
“The UAE’s tourism recovered the quickest globally. The seven emirates have rich history, geography, nature, urban architecture, and community. The UAE’s archaeological sites, culture centers, historical landmarks, and nature reserves, offer visitors a holistic experience.”
