Personalised homes, concerts, sporting events and shopping are some of the spaces that users can visit at the e& universe.
UAE’s technology and investment group e& announced the launch of the ‘e& universe’ the first metaverse in the region that includes experiences such as virtual homes, sports, concerts and more. The e& universe is set to provide users with virtual and immersive experiences with global events and opportunities to socialise, interact and explore the virtual zones.
The platform made its debut at GITEX last year and aimed to launch in line with the UAE’s metaverse strategy. The first event to be held within the e& universe will be for the new Samsung Galaxy series, allowing users to be able to pre-order their devices in the metaverse.
Khaled Elkhouly, Chief Consumer Officer, etisalat by e& said, “We are thrilled to bring our revolutionary metaverse, a virtual realm that transcends imagination and brings together various zones of boundless possibilities. This groundbreaking launch will reshape the way we interact, explore and create, offering all our users a truly immersive experience. We want to welcome all our customers to a future of interconnected realities and are pushing the boundaries of digital innovation empowering them to create unforgettable experiences in an ever-evolving metaverse.”
