The fashion and lifestyle brand, most famous for its sheepskin boots, has launched its new shop-in-shop design at El Corte Inglés de Lisboa.
The concession is located on the second floor, in the shoe store area and occupies an area of around 14sq m. The brand has chosen to adopt a contemporary design complete with minimalist lines for the shop-in-shop format. This is the first location in Lisbon where the American brand has debuted its new image, with neutral colours in décor and natural materials such as cork.
The space houses the brand’s autumn/winter collection alongside the famous Classic Boots, with the characteristic sheep’s fur. Customers can also shop sandals from the Fluff category as well as the new Classic Short Ultra-Mini, in different shades from autumnal brown to animal patterns.
According to a statement: “The American brand has thus created the perfect environment to find personalised service and a whole sensory experience that begins here and will remain throughout the cold season.”
