The two-storey 12,842sq ft store is located on New York City’s iconic Fifth Avenue and is the brands largest store so far.
The flagship was designed by Florencia Pita & Co., a Los Angeles-based architecture studio and the designers have taken a great deal of care to ensure that Ugg’s DNA is evident throughout the space, speaking to the comfort and cosiness the brand is known for providing.
The store houses the brands full assortment, including their new ready-to-wear collection, accessories and home products.
Stefano Caroti, President of Omnichannel, Deckers Brands – parent company of UGG, commented: “We are thrilled to launch the new Ugg flaghip on Fifth Avenue in New York City. As the pinnacle expression of our brand, we will showcase the breadth and depth of Ugg as a true lifestyle brand and provide the customer with the ultimate brand experience.”
