UK handmade cosmetic retailer Lush has expanded into Vietnam with its first store to open in Ho Chi Minh City’s CBD tomorrow (June 3) under a partnership with local distributor Maison Retail Management International (MRMI).
The Vietnam debut also includes the launch of the brand’s online store in the market and will be followed by the opening of Lush’s second store in Hanoi’s Lotte Center next month.
Lush Vietnam’s first store will take over an 82sqm space on the B1 floor of the Vincom shopping centre, offering the brand’s full selection of products, ranging from bath and shower, skincare, haircare and body care, and makeup to gifts. The store design follows the brand’s signature layout in other markets, with black-painted walls and a large counter highlighted by colourful bath booms.
