The new 12,000sq ft store is located in Herald Square and is expected to open to customers in early March.
This will be the brand’s second store located in New York, joining Ulta’s other Manhattan location, on the city’s Upper East Side, which has been in operation since 2017.
The new Herald Square location will feature an all-new elevated design with unique features including high ceilings, artistic lighting and a layout that is expected to be easy for customers to navigate, ensuring that they can easily discover products.
Digitally-enhanced solutions are prominent in the store, with digital screens located throughout and the virtual makeup tool, GLAMlab available for customers to virtually and safely try-on thousands of products available in store.
The store will also offer buy online pickup in store (BOPIS) for those customers who would prefer to shop online.
