Bründl Sports is a completely new and innovative shopping highlight at the foot of the Kitzsteinhorn in Kaprun, Salzburg.
The flagship store in Kaprun follows the company’s comprehensive sustainability orientation. Since the end of April 2021, Bründl Sports has been operating in a 100 per cent climate-neutral manner. In addition to ecological aspects, the sports expert also places a special focus on the areas of economy and social issues.
Sustainability is also practised daily by the umdasch store makers. “We already manufacture in the regions where we sell our products, i.e. in Europe for Europe. As a company, we have set ourselves the goal of producing CO2-neutral by 2030. Among other things, this is part of our efforts as a member of the G7 Fashion Pact, where we are representing the only company from the shopfitting sector. The Bründl project in Kaprun is an important milestone for us in sustainable interior design and points the way for future projects,” explains Silvio Kirchmair, CEO of umdasch The Store Makers.
On the approximately 2,500 sq m of total floor space of the flagship shop in Kaprun, the Store Makers from umdasch are responsible for the implementation of the shopfitting according to a concept by the Stuttgart-based architecture firm blocher partners. The experts from umdasch Digital Retail in Linz have been commissioned to supply and install the hardware for numerous digital touchpoints, such as video walls, projectors, individual screens and sound systems.
