Mid-campaign results of signature seasonal promotion, points to the most economically successful summer promotion to date.
Unbox Amazing, organised by Retail Abu Dhabi, the retail sector platform of the Department of Culture and Toursim – Abu Dhabi (DCT Abu Dhabi) has indicated a retail rebound across the emirate. According to new data for the campaign released by DCT Abu Dhabi, purchases in participating outlets by shoppers using Visa cards connected to the campaign’s four leading partner banks exceeded AED 1bn.
“The Unbox Amazing campaign has proved to be a resounding success and demonstrates the retail sector’s ability to rebound when helped by proactive support structures.” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.
He continues “Unbox Amazing has underscored the success of Retail Abu Dhabi’s public-private sector collaboration model. The second owes much to the readiness of all partners to unite malls and more than 3500 retailers across Abu Dhabi, Al Ain and Al Dhafra.”
