Under Armour, the global sports apparel brand has opened its London outlet debut store at Outlet Shopping at The O2, which is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners.
The new Under Armour store occupies 3,949sq ft on Outlet Shopping at The O2’s lower level, situated next to anchor stores and fellow sportswear retailers, Nike, New Balance and adidas. Designed under the brand’s new Factory House retail concept and stocking an array of sportswear apparel, footwear and accessories, the opening is yet another prominent addition to the destination’s evolving retail offer and highlights the continual success and appeal of The O2 in securing sought-after retailers and London debuts.
Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented: “Outlet Shopping at The O2 continues to raise the bar for what retail outlets can achieve, both in terms of a varied tenant mix and strong sales performance. Key to our success is ensuring that we’re listening to what our customers want and delivering on those standout brands and product categories – Under Armour is a case in point. This opening bolsters our already strong line-up of household name sportswear brands, and provides consumers with even more of the choice they have been seeking.”
