The company has launched its latest unit in the Netherlands, located in the Westfield Mall of the Netherlands, marking the company’s sixth store opening across EMEA in the past year.
The new Brand House store is a significant milestone in Under Armour’s expansive growth across EMEA, demonstrating the company’s increased consumer demand in the region. This will be Under Armour’s second store in the Netherlands, following the opening of the Under Armour Brand House in the prestigious Koningsplein shopping area last year.
This direction is part of Under Armour’s wider strategic goal to develop its multi-channel offerings, as the brand now has over 200 stores and an enhanced e-commerce experience across EMEA.
Kara Trent, Managing Director EMEA at Under Armour, said: “This store represents our continued dedication to delivering an exceptional retail experience to our valued customers. We are so pleased to open our second Brand House store in the Netherlands, which is also home to where our EMEA business is headquartered. At our core, we are a growth brand and the opening of our latest Brand House marks an exciting moment for Under Armour as we continue to expand our presence in the wider EMEA region.”
