The company has announced the opening of its latest store at Pavilion Mall, Westville in Durban. This marks the 19th brand house store in South Africa.
The Pavilion store, located at Shop 332 on the cinema level, features the Under Armour Brand House City Concept Evolution (BHCC EVO) retail design. This design inspiration highlights a slick and modern feel that aims to emphasise a clean aesthetic with a focus on materials that include metal fixtures, minimalist displays and bold graphic elements.
One of the highlights of the new 228sq m retail space is the introduction of Under Armour’s latest Unstoppable Collection – high-performance gear taking you from sport to street, fan, or athlete.
The collection features sportswear pieces such as the iconic cargo pant, varsity style jackets and fleece hoodies to style with a jogger compliment. For those still wanting to capture the athleticism of sporting gear, the UA Unstoppable Collection goes on to feature body-sculpting basics made up of leggings and cropped mock neck tops just for that style and performance mix.
The launch of the Pavilion store comes at a time when the retail sector in South Africa is navigating significant trends and challenges. Despite the growing prominence of e-commerce, brick-and-mortar stores remain a vital part of the retail landscape (and omni-focused approach).
