With over 4.2 million visitors in the first month since reopening, Westfield London and Westfield Stratford City reveal a breadth of new offerings as customers crave physical experience.
Due to launch late summer at Westfield London, Situ Live is an experiential retail destination which brings innovative products to life through immersive store design, live demonstrations, and expert storytelling. The 8,000sq ft venue will feature six curated theatres, including ‘Fitness & Wellbeing’, ‘Connected Home’, ‘Nutrition Kitchen’, ‘Entertainment’, ‘Home & Mobile Working’ and ‘On The Move’.
Hyundai’s premium brand Genesis makes it UK debut this summer with its only physical space at Westfield London. The predominantly online direct sales model will not offer traditional Genesis dealerships but instead, will launch with three physical “Genesis Studios” in Europe, including the Studio at Westfield London which will be the only location to browse and purchase the full Genesis range in the UK.
As the automobile sector continues to grow at Westfield centres, Brand Partnerships have also signed a three year space and media deal with UFO sustainable car rental brand. This includes six electric car parking bays, allocation of media (static and digital), co-marketing and retailer engagement, and experiential activations. Entirely using a smartphone app, customers can experience an incredible electric ride with the Tesla Model S or any other premium car from their 100% electric fleet.
Kurt Geiger’s Shoeaholics, originally an online offer with 12m online customers has branched out to physical retail including the recently launched 20,000sq ft store flagship store and the biggest in the UK at Westfield London.
New food and beverage outlets to open at the West London destination include Filipino ice cream concept Mamasons Dirty Ice Cream and Bindas Eatery on Westfield Square, which won Westfield’s restaurant entrepreneur competition in 2018, evidence of Westfield’s influence on the booming local foodie scene in the Capital.
At Westfield Stratford City, authentic Turkish restaurant and cocktail bar Lokma will open a 6,000 sqft offering on The Street this summer including an outdoor Shisha terrace, whilst the food courts will be enhanced with Hawaiian poke bowl restaurant Honi Poke, North Fish Restaurant, and the Lewis Hamilton-backed, new plant-based fast-food burger joint, Neat Burger.