The agreement will allow all URW operators to access the largest online fashion platform in Europe.
The collaboration has been materialised through Zalando’s Connected Retail programme and will allow URW retailers to access a new channel to make their sales and therefore reach a greater number of customers. The Connected Retail programme was launched in 2020 and aims to allow physical stores to access Zalando’s customer base, selling through the platform to successfully combine trade of online and offline.
The agreement is especially aimed at those operators that have a limited online presence as a new way to boost their sales and deal with the consequences of the pandemic. On the other hand, Zalando customers will gain access to a greater range of products and will be able to enjoy their purchases more quickly. Orders placed from Zalando can be prepared and shipped directly from the nearest URW centre.
“At URW we work to offer our retailers spaces that adapt to their needs and that allow them to connect with their audiences directly and effectively. The strategic location of URW’s centers in the main cities where it operates has been key to this collaboration. With this agreement we go one step further, giving them the possibility of reaching their customers also in the online world,” explains Laetitia Ferracci, Executive Director Operations and Public Affairs of URW in Spain.
