Unilever, the FMCG giant has paused advertising on Facebook, Instagram and Twitter, joining a host of other major brands that have made similar moves in the aftermath of the ‘Stop Hate For Profit’ movement.

“We have made substantial progress, and we acknowledge the efforts of our partners, but there is much more to be done, especially in the areas of divisiveness and hate speech during this polarised election period in the US. The complexities of the current cultural landscape have placed a renewed responsibility on brands to learn, respond and act to drive a trusted and safe digital ecosystem.”Unilever.