Uniqlo to Unveil Prototype Roadside Store

Uniqlo is taking a big retail step on Friday, opening a new type of store at Maebashi in Gunma Prefecture, Japan.

The brand has said this “represents a prototype for global roadside Uniqlo stores going forward, and features innovative design elements that are a first-of-their-kind for the company”.

Kashiwa Sato, Creative Director and CEO of Samurai Inc, has been Chief Creative Director for the project and developed the new concept that “both appeals to customers and embodies the Uniqlo philosophy of contributing to the development of a prosperous society and realisation of a better world,” we’re told.

It has been designed with a range of energy-saving features, as well as an expanded suite of lifestyle services. Group Executive Officer Masahiro Endo said that “customers can both shop for our clothing, as well as gather and connect with each other. Reducing our energy consumption was also at the front of mind when developing the store, and the various technical and design features represent meaningful steps towards meeting our 2030 greenhouse gas reduction targets”.

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