Located in the centre of Madrid, the store implements new technologies to improve and enhance a customer’s experience.
Spanish footwear brand Unisa designs shoes that are particularly characterised by their comfort and the quality of the raw materials used. Their mission is to provide fashionable, comfortable and quality footwear at affordable prices. Already having a strong and recognisable brand with a global following, Unisa now wants to utilise omnichannel experiences and strategies in a time where the digital experience is equally, if not more important than the physical shopping experience.
Customers will be able to pick up and return their online purchases in store, they will be able to utilise a customisation portal for their products and are able to purchase products via a tablet at the establishment or at home. The store also has information screens that share news and upcoming products.
The heart of the new store is a customisation tool where customers can digitally create their own shoe. They are able to choose from a wide selection of materials and styles, choosing colours and textures. Their hand customised shoe will then be delivered to their home.
