Universal has opened UNIVRS, a new, first-of-its-kind retail destination at California’s Universal CityWalk Hollywood.
The brick-and-mortar store brings NBCUniversal brands to life in a unique shopping destination that leans into the “drop” culture shopping mentality. Open in time for Halloween Horror Nights and seasonal holiday celebrations at Universal Studios Hollywood, UNIVRS is open seven days a week.
Tapping into entertainment and fashion tastemakers through their style-driven offerings, merchandise at UNIVRS marries popular brand designs with current fashion silhouettes and trending styles, driven by characters and on-screen moments from Illumination’s “Minions,” Universal Pictures and Amblin Entertainment’s “Jurassic Park and “E.T. the Extra-Terrestrial,” plus classic characters like Felix the Cat, Universal Monsters and more. Exclusive merchandise will be released in limited quantities; from T-shirts and hoodies to tracksuits and hats, tote bags and skate decks, across the men’s, women’s and unisex categories.
Developed by Universal Products and Experiences – a Universal Parks and Resorts division – the store aims to “drop” new styles in limited quantities every few months, with products available only at the UNIVRS store, located in the Universal Studio Store adjacent to the theme park’s main entrance.
