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UNTUCKit sets Sight on Expansion

The direct-to-consumer retailer is expanding in 2024 with plans to open 14 stores in the US, Canada and the UK.

The expansion will increase UNTUCKit’s brick-and-mortar footprint to a total of 84 locations, representing 8.6 per cent growth by summer 2024, with the goal of achieving 17 per cent growth by year-end.

The brand specialises in men’s shirts designed specifically to be worn untucked. But its assortment has expanded to include T-shirts, polos, sports jackets and pants. It also offers a limited selection of women’s apparel. In October 2023, UNTUCKit partnered with Destination XL Group (DXL) to offer an assortment of shirts from the brand in big and tall extended sizing.

The first three new stores to open will be in the Los Angeles area, with locations at Brea Mall in Brea, The Shops at Mission Viego in Mission Viego and Del Amo Fashion Center in Torrance. The next wave of locations include Mall of Georgia Ford in Buford, Georgia, Coconut Point in Estero, Florida, Menlo Park Mall in Edison, New Jersey and the Walt Whitman Shops in South Huntington, New York.

The new stores, which are expected to open before the end of 2024, will range from 1,400sq ft to 2,500 sq ft UNTUCKit chose the store locations utilising AI technology in partnership with Placer.ai.

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