United Parcel Service (UPS), an American multinational shipping and receiving company, is planning to venture into the metaverse.
UPS submitted the applications to the US Patent and Trademark Office (USPTO) on 5 April. The applications cover a plethora of virtual and NFT goods and services. Specifically, UPS seeks to offer NFTs and crypto-collectibles, NFT-backed multimedia, virtual retail shipping and delivery, Virtual clothing, packages, vehicles, airplanes, and sports collectibles, marketplaces for digital goods and NFT-backed media, and retail stores featuring virtual goods.
After Facebook rebranded to Meta and announced its metaverse ambitions, established companies like Samsung and Disney have quickly joined the space. Since then, the metaverse frenzy has not cooled down, and mainstream companies are increasingly forming strategies to fit NFTs and metaverse into their operations.
For instance, Wendy’s a fast-food restaurant chain filed trademark applications for Wendy’s, Frosty, Baconator, Wendyverse, and The Wendy’s Logo on 6 April. These applications cover virtual foods and drinks, NFTs and digital tokens, stores with virtual goods, and online virtual worlds.
