Called “TVOJE UŠĆE SHOP”, the store will sell printed t-shirts, hoodies, mugs, bags and other accessories.

The store is located at the Mall’s Central Square and boasts the brand’s best ever collection adorned with cool and trendy slogans. The items within the store have been created by world-renowned graphic designer, Slavimir Stojanović – Futro, who also created the UŠĆE logo.

The thought behind the products within the store is to offer a charming design that engages with people, encouraging them to follow their own ‘vibe’ and stay in line with their own values.

A representative from UŠĆE Shopping Center commented on the intention behind the new collection: “We strive to find and connect with those things that speak about us, that are in line with our values and build our character. Even when we shop, we usually choose things that remind us of what we truly are.”