The move sees U.S. Polo Assn. partner up with Alpar Do Brasil, a Brazil-based leader in apparel, footwear and sporting goods.
The two entities have signed an exclusive license agreement for U.S. Polo Assn. apparel and footwear collections that will launch in Brazil for Fall/Winter ’22.
Alpar do Brasil, founded in 1997, develops and distributes multinational fashion and sport products for small to major retailers and is the largest distributor of leading brands like Nike, Adidas, Champion, Havaianas and Lacoste in Brazil. U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, sporting goods, travel and home goods in 180 countries worldwide through 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce.
“We welcome Alpar do Brasil, an industry leader who shares our commitment for bringing the U.S. Polo Assn. brand to millions of Brazilian consumers in one of the most important markets in the world,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar, global U.S. Polo Assn. brand. “We continue to seek the best and brightest industry leaders around the world to partner with as we look to diversify our product offerings, increase innovation, expand sustainability and reach more global consumers with our sport-inspired, lifestyle products.”