Valextra has launched an experiential store concept and introduced new product categories. The Milan-based luxury company unveiled Casa Valextra in Kyoto, Japan on Tuesday.
Casa Valextra is located in a former two-story tea house on Hanami Street in the centre of Gion, Kyoto. Signature pieces by B.B.P.R., the architectural partnership founded in Milan in 1932; Gianfranco Frattini; Franco Albini; Gabriella Crespi and Luigi Caccia Dominioni — sourced from the private vintage collection of the Galleria Luisa Delle Piane in Milan — are displayed with traditional Japanese wood and stone structures.
On this occasion, Valextra is introducing a lifestyle category crafted in the brand’s signature Millepunte calfskin and completed by its black lacquered Costa edging and handpainted Inchiostro lines. It comprises a desk pad, pocket emptier, pen tray, agenda cover, jewelry box and a pencil case with Faber Castell pencils.
“The innovative format corresponds to a first attempt to create a more lifestyle experience for the brand and expand into other categories relevant with our brand equity such as gifting and home and travel,” said Xavier Rougeaux, Chief Executive Officer of Valextra.
