Vashi has unveiled and opened a new home for bespoke fine jewellery in Covent Garden – the brand’s new flagship store and its seventh bricks-and-mortar location.
With an immersive in-store experience, open workshop and full behind-the-scenes visibility of every stage of production, the new flagship welcomes customers into the heart of the jewellery making process like never before.
At 4,476sq ft, the new store takes its inspiration from an artist’s studio – an inherently creative working space that’s also beautiful, reflecting the character of the artist – and spans two floors. With geometric shapes and structure throughout, the space is softened by custom furniture.
Pops of colour are strategically placed across the store, with a primarily monochromatic palette punctuated with Vashi’s new molten gold hue, matte bronze details and concrete flooring. Vashi’s new vision is further realised in the store’s visual merchandising, with custom displays positioned on the main floor showcasing the brand’s ready-to-personalise pieces floating in a glass case.
The bespoke bar and lounge area, open to everyone including those not making a purchase, is designed to feel like an extension of a customer’s own home. It’s the perfect place to relax with a drink and watch and learn about the making process. Private consultation rooms are also featured throughout the store for more intimate, one-on-one appointments.
“I have always believed that buying and creating jewellery should feel extraordinary. With our new Covent Garden store, we’re taking customers behind the scenes for an experience they’ll never forget.” Vashi Dominguez, CEO & Founder of Vashi.
