In the late 19th Century, Silviano Venchi spent his life savings s on two bronze cauldrons to experiment with new uses for chocolate. Today, more than 175 Venchi ChocoGelaterias span the globe, though just half a dozen can be found in the US, mostly in the New York Metro. This is about to change.
The chocolatier famed for its 90 gelato flavours and 350 chocolate recipes has set out on a US expansion and will open six of its chocolate “boutiques” in malls across the country by the end of the year, giving it a total of 15 nationwide.
Three of the boutiques will be at Simon properties: The Westchester in White Plains New York, King of Prussia Mall in King of Prussia, Pennsylvania, and Town Center at Boca Raton in Boca Raton, Florida. The other three will be in these Unibail-Rodamco-Westfield malls: Westfield Garden State Plaza in Paramus, New Jersey, Westfield Valley Fair in Santa Clara, California and Westfield UTC in San Diego.
The Westfield Valley Fair location will feature what is probably Venchi’s most talked-about creation, the “Chocolate Waterfall” wall, currently only on display in the US at Venchi’s flagship boutique in New York.
“We are delighted with how our customers have responded across the communities we now serve and are very proud to partner with both Simon Properties and Unibail-Rodamco-Westfield, who have placed us in their top mall locations across the US,” said Venchi’s Chief Commercial Officer Mark Ellis.
