Versace Opens New London Flagship

Situated in the upscale West End, the new store spans over 300sq m. The three-storey boutique is located at the heart of the city’s premier shopping destination.

Designed following the sustainable store concept created by renowned architect Gwenael Nicolas, the new boutique is a celebration of the brand’s exquisite luxury. White Venus marble shop windows enhance the display of the latest arrivals. The complexity and diversity of the various collections are juxtaposed with neutral tones of the store interior.

Custom eucalyptus wood flooring adds visual continuity to the space. Seating areas are warmed up with plush carpets and soft velvet armchairs in blue and gold tones. Ready-to-wear and accessories are showcased on white Namibia marble counters, while shoes are presented on blue calcite stone shelves. Gleaming golden metal constructions act as an overarching element that connects the various display spaces.

The space has been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores. A holistic approach has been applied to the selection of resources with the highest environmental and transparency standards met for the entire life of all parts of the boutique.

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