The lifestyle apparel brand has launched its Tokyo Design Collective (TDC) and a new regional office in the heart of Tokyo’s Harajuku district.
The office space is home to VF’s Dickies, Timberland and Vans brands, as well as the newly formed TDC team. VF Corp has announced that the TDC strives to strengthen VF’s commitment to incorporating aspirational Japanese product design and workmanship into its global brands.
“The role TDC will play to drive a global brand halo through what we call our ‘Japan for Japan for the rest of the world’ strategy,’” said Mitch Whitaker, President of North Asia and Tokyo Design Collective. “We will use this new centre to inspire new design concepts that not only connect with the Japanese consumer but will translate and gain traction in other global markets as well.”
