Global leader in branded lifestyle apparel, footwear and accessories, VF Corporation and Supreme, a privately-owned global streetwear brand, have jointly announced that they have signed a definitive merger agreement.
Supreme® sells apparel, accessories and footwear under its namesake brand globally through direct-to-consumer channels, primarily digital. The Supreme® brand’s Founder, James Jebbia and the Senior Leadership team of the brand will remain with the company, headquartered in New York City, New York.
“We are thrilled to welcome Supreme® to the VF family and to build on our decades-long relationship as we create value for all of our stakeholders. VF is the ideal steward to honour the authentic heritage of this cultural lifestyle brand while providing the opportunity to leverage our scale and expertise to enable sustainable long-term growth,” said Steve Rendle, VF’s Chairman, President, and Chief Executive Officer.
“We are proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face®, Vans®, and Timberland®,” said Jebbia. “This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.”
The transaction is expected to be completed late in calendar year 2020, subject to customary closing conditions and regulatory approval.
