VF Corporation, the apparel, footwear and accessories firm are making a series of organisational changes that it states will both strengthen and accelerate its business strategy in Asia Pacific, with a particular focus on China.
“When we introduced our new global business strategy in 2017, we declared our commitment to invest in our Apac region and accelerate growth for our brands, all with a particular emphasis on China,” said VF Corporation chairman, president and CEO Steve Rendle.
“By creating the new position of president, Greater China, we’re leaning even further into the many opportunities we see to elevate our business and brands in this fast-moving, digitally driven marketplace. We look forward to announcing our appointment later this summer.”
