VIA Outlets, the industry-leading owner-operator redefining the outlet shopping experience across 11 premium outlets in Europe, is delighted to welcome the new year, building on a very strong 2022 that saw
over 300 remerchandising deals and increased spend per visitor at outlets across the portfolio. VIA Outlets’ recordbreaking year, which even beat pre-pandemic figures, proves once again that outlets remain among the most resilient retail sectors, even during difficult global economic conditions.



VIA Outlets saw its best year ever in 2022. The company grew by 3% when compared to 2019 pre-pandemic levels, surpassing €1.2 billion in total brand sales across more than 1,100 stores in 11 destinations in 9 European countries, with an increased visitor expenditure of 27% compared to 2019. VIA Outlets has achieved this strong performance through active management in the remodelling, remerchandising and remarketing of its outlet centres and projects continued growth. To top it all off, in November 2022, Landquart Fashion Outlet in Switzerland won the ‘Best
Performing Outlet Centre’ category at the MAPIC Awards, reflecting the centre’s consistently strong performance during the year.


Growing sustainably continues to be a priority for the company, with VIA Outlets promoting ESG standards through their Beyond Sustainable strategy, which is implemented in all facets of the business. VIA Outlets’ efforts were recognised for the third consecutive year, with a 5-star rating in the GRESB Benchmark 2022, ISO 14.001 environmental management certification and BREAAM recertification across all its centres. This commendable year is also reflected in Fitch Ratings, with a very strong BBB+ credit rating.


VIA Outlets CEO, Otto Ambagtsheer, reflects on a milestone year for VIA Outlets: “I’m very pleased to see that 2022 has showed a robust recovery in performance. Brand sales have returned to pre-pandemic levels, with 2022 surpassing 2019 brand sales by 3%. As European tourism continues to slowly grow back to previous highs, we are hopeful that this will further bolster our centres’ already strong performance. During 2022, a huge variety of premium brands joined our centres—with over 300 remerchandising deals—firmly cementing VIA Outlets’ status as one of the sector leaders and a resilient performer. Coupled with our focus on sustainability across all facets of the VIA Outlets portfolio in 2023, our
value proposition is more attractive than ever.”