VIA Outlets, the industry-leading owner-operator redefining the outlet shopping experience across 11 premium outlets in Europe, attends MAPIC 2022 to celebrate a successful year—and looks ahead to 2023 with a focus on sustainability and continued growth.
VIA Outlets has adapted to the new post-Covid-19 retail landscape well and is outperforming 2019 total brand sales. Their ‘3Rs’ strategy of growth: remodelling, remerchandising, and remarketing, is a successful formula that has enabled it to continue to strengthen its premium fashion outlet offering across Europe. This landmark year is reflected in the recent BBB+ credit rating awarded to VIA Outlets by Fitch Ratings.
With a busy festive season just ahead, as well as exciting site upgrades, expansion plans in 2023 and beyond, and continued progress toward sustainability goals; the future is bright for VIA Outlets.
VIA Outlets CEO, Otto Ambagtsheer, reflects on a landmark year for VIA Outlets: “2022 has seen a robust recovery in performance. Brand sales have returned to pre-pandemic levels, with 2022 Q2 surpassing 2019 brand sales by five per cent. We are pleased to have welcomed several new brands to the portfolio, underlining our strategy to continuously elevate our centres. At the same time, we have progressed with several key expansion projects and asset management initiatives. A 5-star GRESB rating for the third consecutive year, alongside other environmental certifications and consumer and brand partner initiatives, proves our long-term commitment to centring sustainability in everything VIA Outlets does as a business. We look forward to the continued evolution and growth across all facets of the VIA Outlets portfolio in 2023.”
