This luxurious destination, located in Riyadh, showcases the Salmani architectural style, blending modernity with the Kingdom’s original heritage.
The inauguration of Via Riyadh marks a significant milestone in Saudi Arabia’s journey to enhance its entertainment offerings in 2023. Built in alignment with King Salman’s core values of authenticity, human-centricity, livability, continuity, innovation, and sustainability, Via Riyadh combines traditional and contemporary architecture.
The emphasis on green spaces reflects Saudi Arabia’s commitment to a more sustainable future as part of the Vision 2030 initiative outlined by Crown Prince and Prime Minister Mohammed bin Salman. Situated near the Diplomatic Quarter, Via Riyadh features a St. Regis hotel, upscale retail stores, fine-dining restaurants, cinemas, and a theatre for live performances.
Khalid Albaker, CEO of Quality of Life (QoL) Program Center, highlighted the significance of qualitative projects that enhance the standard of life in Saudi Arabia. “Via Riyadh is one of the distinguished projects in the Kingdom’s capital, as it highlights Riyadh’s identity and provides an entertainment, cultural and tourism experience. It enjoys the follow-up of Chairman of the Board of Directors of the General Entertainment Authority Turki Al-Sheikh, and the support of the Saudi leadership,” he said.
