Modern luxury hotel brand Viceroy Hotels & Resorts has opened the hotel, marking the brand’s European debut.
Located on the country’s largest mountain range, Viceroy Kopaonik is a luxe mountain resort rich in culture, natural beauty and boundless adventure. The impressive 119-room retreat joins The Viceroy Icon Collection, adding a glamorous, West Coast vibe to Serbia’s largest ski resort.
Called “Mountain of the Sun,” Kopaonik is a biodiversity hotspot with close to 200 sunny days annually, ensuring beautiful year-round conditions and offering endless adrenaline-fueled activities. With three dining venues, a luxurious full-service spa, indoor and outdoor pools and curated off-site guest experiences, Viceroy Kopaonik welcomes locals and guests alike to experience a new world of adventure and contemporary luxury.
“We’re extraordinarily proud to open our first European resort in the beautiful, culturally rich destination of Kopaonik, Serbia,” says Bill Walshe, CEO at Viceroy Hotels & Resorts. “Through inspiring experiences, engaging service and genuine connections, we are bringing an elevated offering that will stand out from its competitors across Europe.”
