The brand has celebrated its entry into the China market with an exclusive set of skincare products.
It has been announced today that Victoria Beckham Beauty is launching a flagship on Alibaba’s Tmall Global platform, China’s biggest cross-border e-commerce platform. The new online store will provide Chinese consumers with exclusive access to special product launches and a wide range of Victoria Beckham Beauty clean beauty skincare and makeup products.
“Chinese consumers are some of the most well-informed beauty shoppers in the world,” said Victoria Beckham, Co-Founder and Creative Director of Victoria Beckham Beauty. “That’s why we’re extremely excited to partner with Tmall Global to enter the China market and share our clean beauty vision with millions of new customers. We’re also thrilled about our livestream with Viya, one of China’s biggest influencers, on Tmall Global on 27 July, which will feature an exclusive offer on our new Power Glow Set.”
“You can’t be a successful global brand without a solid China business – it’s just not possible these days,” said Sarah Creal, Co-Founder and CEO of Victoria Beckham Beauty. “So when we began to think about expanding to China, we knew that we wanted to partner with Tmall Global because it represents the best. It’s the top in luxury beauty in China. We’re focused on building a strategic luxury beauty brand that is very modern, forward-thinking and fresh, and this is the next key step to our growth strategy.”
