The company has inaugurated with Percassi, the brand’s franchising partner for Italy, France, Spain and Portugal, its first full Italian assortment store in the travel retail channel.
Launched in the Termini Station in Rome, the store is positioned in a fantastic location that sees over 210 million visitors a year. The project was undertaken in partnership with Grandi Stazioni Retail, a private company that oversees the commercial spaces of all of the 14 large Italian stations.
With a space of around 200sq m, the new Victoria’s Secret is located in the Central Gallery of the station, a prime location as one of the busiest parts of the station.
The brand has been present in Rome for the last four years and this unit offers guests a varied selection of its lingerie, pyjamas and accessories collections in the new space, as well as its complete range of fragrances.
