The brand is doubling down on its inclusion efforts and the new marketplace is focused on women-led brands.
The apparel retailer has launched VS& Co-Lab, a curated inclusive marketplace, as a new section on VictoriasSecret.com, which will showcase brands that align with its values of innovation and inclusivity, the company said. The launch features a collection of 19 brands, 75 per cent of which are founded, owned or led by women.
Victoria’s Secret recently acquired a minority stake in two of the featured brands: For Love & Lemons and Frankies Bikinis. The retailer said the new marketplace is committed to investing further with minority ownership in diverse brands that offer a differentiated view of the marketplace, customer and category.
“In addition to the growth we are driving through our core business, we see important growth potential through partnerships with innovative, relevant brands that can help us extend our reach into category and consumer segments where we have historically been underrepresented,” said Martin Waters, CEO of Victoria’s Secret & Co. “We’re excited to launch this platform where we will showcase, market and create consumer engagement with such exciting, unique and relevant businesses.”
