Vince, Burton Offers ‘Tap to Pay’ Option in Stores

A vertical luxury brand and a snowboarding product brand are easing the process of mobile checkout for both customers and store associates.

Vince, a banner of Vince Holding Corp., and Burton Snowboards are now offering the “Tap to Pay” feature on iPhone mobile payment feature on its NewStore associate app. Tap to Pay on iPhone is available to US retailers that use Adyen as their payment service provider.

The service requires retailers to use iPhone XS, or newer devices, with iOS 15.5 or later, to run Tap to Pay on the NewStore associate app. Vince and Burton can now accept contactless payments — including physical debit and credit cards, as well as Apple Pay and other digital wallets — through the NewStore associate app.

Previously, associates would have to carry a wireless credit card reader in addition to an iPhone to complete transactions via the NewStore app. In addition, when a payment is processed, Apple does not store card numbers on the device or its servers, helping keep customer data is private and secure.

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