Vitamin Shoppe Expands Online Assortments

The Vitamin Shoppe is leveraging drop-shipping to offer a new range of products via its e-commerce site.

The specialty retailer of vitamin and nutritional products is deploying the cloud-based drop-shipping and digital commerce platform from Logicbroker. Through this new technology partnership, The Vitamin Shoppe intends to expand its digital merchandising capabilities, as well as provide expanded product assortments to its online customers.

Drop-shipping enables a retailer to avoid storing its inventory by fulfilling stores directly from manufacturers and wholesalers. Drop-ship suppliers will be able to leverage Logicbroker’s connectivity options to service The Vitamin Shoppe’s customers. As a result, The Vitamin Shoppe will be able to provide new product categories, such as exercise equipment and accessories, with up-to-the-minute inventory information and reliable shipping, starting in April 2022.

Boscov’s, the nation’s largest family-owned department store retailer, also recently rolled out the Logicbroker platform, in an effort to modernize its drop-ship tech stack. With Logicbroker technology, Boscov’s now offers vendors connection options including API, EDI, SFTP, FTP, and comma-separated values (CSV). Vendors can also process order and return documents via the Logicbroker portal.

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