The move comes as the retail brand is looking to expand its store portfolio with local partners in new regions across the US.
The speciality vitamin and nutritional retailer has opened its first-ever new franchise location, in Valparaiso, Indonesia. Further to this, an existing Vitamin Shoppe location in Greensboro, N.C., was converted into a franchise unit in January 2022.
Currently, Vitamin Shoppe has signed 58 franchise territories to 15 franchise partners, with 12 or more planned to open in the coming year in addition to the already opened Valparaiso location.
“The Vitamin Shoppe is thrilled to officially open our first new franchise location in Valparaiso with our exceptional partners, Rochelle and Rick Cantrell,” said Laura Coffey, CFO of The Vitamin Shoppe. “This store is the first of many to open in the coming months and years, as franchising becomes a significant retail growth engine for The Vitamin Shoppe, building upon our industry-leading position in the flourishing health and wellness space.”
