The wine marketplace has launched commercial operations in Australia, offering a 50 per cent reduction on commissions to local wineries for the remainder of 2021.
Vivino is now the world’s largest online wine marketplace and the most-downloaded wine app. The concept allows users to rate and share views of wine, giving the users community data to make personalised wine recommendations. The online marketplace operation for Australia will be based in Sydney and headed up by James Fildes, GM of Vivino Australia.
With more than 51 million users across the globe, and 800,000 in Australia, the app will now allow Australian users to buy local wines and continue to share ratings and recommendations of wines to try.
James Fildes, GM of Vivino Australia, commented: “It’s been a tough couple of years for winemakers and merchants in this market, but we’ve seen remarkable resilience in the domestic economy. This industry deserves a break, and Vivino can help Aussie winemakers by showing our users more of their wine, based on each individual’s unique taste and price preferences. Our data is unmatched.”
