The chinese smartphone brand, Vivo has now officially opened an experiential flagship store in Thane, Maharashtra, as the brand eyes 250 new stores this year. The 1800sq ft outlet will mark the second of twenty stores that the brand has planned in the territory.

‘The offline channel has been an essential part of our go-to-market strategy and we would continue to invest in this channel, we intend to launch more than 250 exclusive stores in 2020, taking the total number to 600. Showcasing Vivo’s entire range of devices and accessories, the store will also feature an interactive touch-enabled LED screen allowing customers to explore products in more detail, as well as gaming, VR and customer interaction zones.’