voco Brand Set to Launch in South Korea

IHG Hotels & Resorts has partnered with Seraphim Development to bring the first voco hotel to South Korea.

The new-build 280-room urban resort voco Pyeongtaek City will also be the first upscale international hotel brand in Gyeonggi-do province when it welcomes guests in 2023. The brand’s signature ‘voco Life’ concept will be featured strongly, with the hotel offering the city’s only rooftop pool with a 360-degree view of Godeok city and Ansung River. Facilities at voco Pyeongtaek City will also include a restaurant, lounge and bar, fitness centre and 1,300sq m of meeting space.

Centrally located on the Korean Peninsula near a major sea port, voco Pyeongtaek City is easily accessible by sea, by express train and by car. Its integration within the mixed used development International Market Place and close proximity to the Pyeongtaek Special Tourism Area and Naeri Cultural Park ensures it is well positioned to welcome leisure guests and business travellers alike.

Serena Lim, Vice President, Development, South East Asia and Korea, IHG said: “We are delighted to sign our first voco hotel in South Korea, adding to our existing portfolio of nine hotels in the country. South Korea is an important market for IHG and a key focus of our expansion plans in South East Asia & Korea post-pandemic. With the global power of the IHG systems and enterprise delivered by a strong team on the ground, we look to grow in some wonderful city and resort locations across the country.”

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