Volvo, one of Europe’s leading car makers, has opened a new studio at Brent Cross, providing unique access to its latest electric vehicles as the brand aims to ‘become all-electric’ by 2030.
This is the first electric vehicle showcase within a UK retail destination for Volvo and underpins the wider strategy by Hammerson to repurpose and future-proof the destination with more experiential, entertainment and leisure brands. As part of Volvo’s new showcase experience, customers will be able to book a test drive, place an order for a new car and discover purchase options, including the all-inclusive Care by Volvo subscription service.
Designed to be open and welcoming, the 2,045sq ft Volvo Studio has a Scandinavian look that reflects the clean, contemporary lines that distinguish the brand’s style principles. It will showcase Volvo’s range of Recharge battery electric models, including the fully electric version of its best-selling and multi-award-winning XC40 compact SUV, and is hosted in partnership with Endeavour Automotive.
The two companies have clear synergies in sustainability with Hammerson having its own ambitious target to be Net Zero for carbon, water, resource use and social impacts by 2030. The company’s Sustainability Linked Bond signed last year acts as an incentive to reduce carbon emissions by 2025.
The partnership comes just 12 months after Hammerson and Aberdeen Standard Investments, joint owners of Brent Cross, installed 50 of a planned 236 EV Charging Points at the destination, making it the largest facility of its kind in the UK.
