W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 brands announces the highly anticipated opening of W Sydney. Located in a dramatic curved structure rising over Darling Harbour, W Sydney is set to become a coveted destination for travellers and Sydneysiders alike, bringing new energy and a modern take on luxury to the city and harbour waterfront.
“W Sydney marks our W Hotels brand’s triumphant return to Sydney, a long-awaited addition to our robust portfolio in Australia, following our recent debuts in Melbourne and Brisbane,” said George Fleck, Vice President and Global Brand Leader of W Hotels. “W Sydney will cultivate a new cultural and social hub in the vibrant Darling Harbour precinct. It is the perfect canvas for a non-conformist approach to the luxury hospitality landscape with W’s bold and energetic ‘Whatever/Whenever’ service ethos, dynamic design, and immersive programming as we celebrate Sydney through a new lens.”
A BEACON OF BOLD DESIGN
Located within The Ribbon and designed by acclaimed Australian architectural firm, Hassell, W Sydney rises above the roadways to hug Darling Harbour. Its exceptional interiors are designed by London-based Bowler James Brindley, who conceived W Sydney through the authenticity of the city’s history, spirit, and lore; from the marine-inspired rooms and suites to the distinctive restaurant and bars. At the heart of the hotel’s design story is ‘the larrikin,’ a quintessentially Australian character whose strong spirit informs and inspires the hotel’s luxe yet unconventional interiors.
From the moment guests step past the W sign, inspired by the Australian Waratah flower, they are on a design-led journey. The copper-clad entry pays homage to subterranean Sydney and its disused railway tunnells, and an illuminated vertical promenade sweeps guests up into Living Room, a vivid blue space that reinvents the conventions of a traditional lobby by turning it into a social hub. Embracing a ‘Future Noir’ theme, Living Room is punctuated by an electric blue circular bar and nest-like seating that reference the Australian Bowerbird, a larrikin of the bird world. W Sydney’s 588 guestrooms, including 162 exceptional suites, draw inspiration from the hotel’s harbourside location and nearby beaches, exuding marine-chic in their nautical white and navy-blue palette and undulating walls that echo the sails of yachts in the marina below. Bathrooms are rendered in deep oceanic blue and walk-in wardrobes feature a burst of graphic, inflorescent red and pink Waratah flowers for a playful touch.
