The supermarket intends to food and drink delivered to their customers in as little as 30 minutes.
This initial trial scheme, which will start at the beginning of September, will offer customers in Bracknell and Clifton the opportunity to have their shopping delivered by Deliveroo in as little as 30 minutes. Deliveroo will stock more than 500 Waitrose products including ready meals, fruit, vegetables, meat, milk and snacks. Should the trial be successful, the brand will look to roll out the offer on a larger scale.
Executive Director for Waitrose, James Bailey has commented on the partnership: “We have laid down a marker for our future strategy with the growth of Waitrose.com and Waitrose Rapid and this gives us another opportunity to give our customers a taste of what the future of convenience shopping could look like for us. Our trial with Deliveroo has huge potential to give new and existing customers greater choice and flexibility for when and how they want to shop with Waitrose.”
