The company is setting up shop in the great outdoors and the retail giant is partnering with health-and-wellness hospitality Getaway to help make enjoying nature more convenient for travellers.
As part of the alliance, Walmart will open mini-retail “experiences” at select Getaway destinations. Getaway offers guests Wi-Fi-free stays in nature at its camp site-styled Outposts, which are located less than a two-hour drive from major cities across the country. Guests can choose from fully-outfitted small cabins to fully-pitched tents, renting by the night.
“The General Store by Walmart” will make its debut in August, at Getaway Hill Country, in Wimberly, Texas, with additional locations to open by the end of the year.
The General Store will include seasonal products that are sourced from Walmart and curated by Getaway. The featured items may include hiking gear, and leisure activities and equipment such as FujiFilm cameras, Lodge Cast Iron Skillets, Pendleton Outdoor Blankets and Burt’s Bees lip balms to name a few. (For the next six months, at the time of check-in, guests will also receive Welcome Kits, which will include ingredients to make the iconic camping treat: s’mores.)
The General Store will also feature goods from small local businesses, furthering Getaway and Walmart’s commitment to supporting local communities, the retailer said. The items on sale at the General Store will also be available on Walmart.com via a dedicated Getaway shopping page for travellers to shop in advance of their visit.
