The retail giant is participating in Mashable Home to offer customers a shoppable assortment of home goods via an online home experience.
Throughout April 8, guests can engage with a 360-degree exploration of the Home which features unique, high-concept rooms and dynamic activations such as shoppable hotspots, live and on-demand programming, and interactive games.
Walmart’s Spring Collection will be heavily featured throughout three of the rooms in the Mashable Home – the kitchen, living room and the outdoor space. Each room will display trending products that guests can easily click on to purchase directly from Walmart.com. The kitchen will feature cooking videos, where a popular influencer will utilise Walmart groceries to create simple to recreate recipes.
Guests of the Mashable Home will be able to explore over 50 products. Sarah Henry, Senior Director Content & Influencer Marketing at Walmart, commented: “Mashable’s Shoppable Hotspots paired with Walmart’s curated products gives shoppers interactive points of product discovery and inspiration – with a seamless and easy way to purchase.”
