The move comes amid a $13.2bn entertainment push and the site will be home to a purpose-built indoor adventure centre in Riyadh.
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), has signed an exclusive partnership agreement with Warner Bros. Discovery, a global leader in real-life entertainment, to bring purpose-built indoor adventures centres to the Kingdom which integrates Discovery’s media content.
With this partnership, SEVEN is supporting the goals of PIF to transform the entertainment landscape of the Kingdom by bringing a first-of-its-kind edutainment attraction to Saudi Arabia that will enable young and old alike to not only be entertained but gain informed insights with educational value.
The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.
