The Watches of Switzerland group has announced its largest expansion plan since its entry into the US in 2017.
The company has acquired marquis properties held by three of the country’s leading timepiece retailers, including Ben Bridge at the Mall of America, Timeless Luxury Watches in Plano Texas, and the Betteridge boutiques in Greenwich, Connecticut, Vail and Aspen, Colorado. Each location is already home to a luxury watch clientele.
As part of the strategy, Ben Bridge and Timeless location will be converted into Watches of Switzerland boutiques, whilst the Betteridge locations in Greenwich, Vail and Aspen will continue to operate under the current name for the immediate.
David Hurley, Executive Vice President, The Watches of Switzerland Group USA, commented: “Since the acquisition of Mayors in 2017, followed quickly by the opening of Watches of Switzerland SoHo, The Group has shown its acute command of the US market and deep understanding of its discerning and diverse consumers.”
