The Watches Of Switzerland Group the UK’s leading luxury watch specialist has today opened multiple showrooms at the iconic London landmark: a Watches of Switzerland showroom featuring Rolex and three mono-brand boutiques in partnership with OMEGA, Breitling, and TAG Heuer. Their fifth showroom will see a mono-brand boutique open in partnership with TUDOR on 28th October.
The iconic Grade II listed Battersea Power Station, a legendary London landmark, has been brought back to life as one of the most exciting and innovative mixed-use neighbourhoods in the world – a place for locals, tourists, and residents to enjoy a unique blend of shops, bars, restaurants, entertainment venues, parks, and historical spaces.
The Watches of Switzerland showroom is situated on the ground floor directly off Malaysian Square – entering through the magnificent Turbine Hall A which was built in the 1930s and evokes the lavish Art Deco glamour of its era. Leading with a dedicated Rolex room at 82 sqm, Rolex welcomes clients to a contemporary interior fusing rich tones of walnut, leather, marble, and striated limestone with the internationally identifiable Rolex green tones. The room will provide a luxurious environment for clientele to view a curated range of timepieces in the Rolex collection. In addition, the Watches of Switzerland showroom will have a dedicated space for Cartier – born from the Maison’s intention to align the retailers-watch specialists’ image to the one of the worldwide Cartier boutiques, thus creating the perfect synergy between the two different contexts. The “Cartier Red”, Maison’s color par excellence, is used in small touches, to highlight the refined contours of the “focus wall”, which appears perfectly framed and illuminated by warm lights.
Hublot, Longines and Grand Seiko complete the remaining branded areas with dedicated space for Zenith, BVLGARI, Chanel and Bremont. For the launch, clients will have the opportunity to see and purchase the Watches of Switzerland Group exclusives with the recent launch of the Zenith Chronomaster and the Longines HydroConquest, along with a unique Bremont Ronnie Wood Tick Up timepiece featuring a hand painted dial. For a limited period, the new showroom will have a selection exclusive Serpenti pieces from BVLGARI which are only available in the UK.
“We are delighted to be opening multiple showrooms within the iconic former Battersea Power Station. The Grade II* listed building has undertaken extensive renovations to become a leading retail destination and to be a part of the journey from the very beginning is such a privilege. As a Group, we strive to be the best retailer in the markets we serve, and this historic London landmark enables the expertise of our teams to deliver the finest timepieces in a location we believe will create memories to last a lifetime.” said Craig Bolton, President of the Watches of Switzerland Group UK & Europe.
